M-Photo develops and sells Production floor management systems for Professional photolabs and print shops using digital printing technology, with the prime emphasis to allow the next generation of digital photography: value added prints, with a focus on photo books.

M-Photo's product line includes a powerful backend system, which is a scalable solution (client/server architecture), and a variety of front end tools which the lab or the print shop custom create from the backend system and is allowed to distribute for free to its end customers. Customers can create their own contents (product types, graphics) using M-Photo special editors, and include them in the front end tools they create. Orders received at the backend can be loaded automatically, and then, the images included in the order can be color corrected independently of their appearance in the page composition, using M-Photo's color correction tool (similar to Photoshop quality but able to correct multiple images simultaneously) or via third party auto enhancement tools. Thereafter, the system renders the final prints and send them to a large variety of output devices (photo printers, injects and digital printers). The front end tools include: Order maker (for regular print orders offered by photolabs), Order maker Pro (for school/sports photography, including variable data) and Album Maker (targeted for the consumer market segment as well as for professional photographers), for the creation of photobooks, photo albums, calendars, greeting cards, posters, and more. The front end tools could be created in multiple versions, and accordingly could be distributed by any number of business affiliates. Each affiliate version can be unique in look, product types, offering price and graphics content, as well as different in administration (integrated with a different on-line payment system, etc.)

The M-Photo product line has already been adapted to 25 languages. Over 200 systems were sold in over 25 countries, directly and through distribution agreements with XEROX and other independent channels.

M-Photo entered Xenia in 2004, matured in 2006 and completed follow on fund raising led by Roni Einav (Xenia Advisory Board member).

TEAM

Rami Krispin, Co-founder,CEO
30+ years in the high-tech industry, founder and co-founder of several companies around the world, mostly in the graphic arts marketplace. Mr. Krispin was founder of U-Album Inc Amd InnoWay Ltd. President & CEO of BuyPass Systems (1999) Ltd, President and later Chairman of the Board of Modelista Japan, Inc., President & CEO, Shira Computers Ltd., Director of Curriculum Integration, Edunetics Corporation, USA, Member of executive staff, Computer Sciences Corp. (CSC), ISD, USA.

Yacov Pluda, Co-founder, COO
30+ years in the high-tech market, in the graphic arts marketplace: Project Manager & SW engineer at Scitex, Operation & R&D Manager at Shira and Project consulter at Psik.

Anat Segal, Board Member
Xenia Venture Capital CEO

Roni Einav, Board Member

Alon Reshef, Observer

www.m-photo.com